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Apple is expected to introduce its first foldable iPhone as early as 2026, marking the most significant hardware design overhaul for the company's flagship product, according to a report by The Information. This move could emulate a similar strategy by Samsung Electronics, which pioneered the foldable phone market in 2019 to attract new customers.
Advancements in Foldable Technology
The report, citing sources familiar with the matter, indicates that Apple's foldable iPhone has progressed from the ideation stage and that the company has engaged suppliers in Asia to produce components for the device. Internally, this project is known as V68. The introduction of foldable smartphones is anticipated to generate significant demand, bolstered by the integration of artificial intelligence features.
Competitive Landscape
Apple's potential entry into the foldable smartphone market comes amid fierce competition from brands like Honor and Huawei in China, and Samsung globally. Samsung's latest foldable smartphones, unveiled in July, are noted for their lighter and slimmer designs, as well as new AI functionalities. According to a Counterpoint Research report, the global foldable smartphone market grew by 49% in the first quarter of the year compared to the previous year, with Huawei surpassing Samsung for the first time in market share.
Impact on Apple's Market Strategy
In addition to the foldable iPhone, Apple is also planning to enhance the camera of at least one iPhone model. This upgrade would allow users to control the aperture size with a mechanical system, potentially enabling the creation of a depth-of-field effect. Such innovations reflect Apple's ongoing commitment to staying at the forefront of technology and delivering cutting-edge features to its customers.
While the foldable iPhone project is making significant strides, there is no guarantee of its release. Apple did not immediately respond to a request for comment from Reuters.
Strategic Implications
Apple's exploration of foldable technology underscores the company's strategy to maintain its competitive edge in the rapidly evolving smartphone market. By incorporating advanced features and leveraging its robust supply chain, Apple aims to enhance its market position and drive consumer interest.
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