(APR News) - Microsoft announced on Tuesday a significant partnership with Coca-Cola, signing a $1.1 billion five-year deal focused on cloud computing and artificial intelligence services.
Partnership Details
The agreement entails a collaborative effort between Microsoft and Coca-Cola to explore the capabilities of Azure OpenAI, a service that leverages technology from OpenAI, a Microsoft-backed startup and creator of ChatGPT.
Azure OpenAI enables customers to develop chatbots and other AI solutions within Microsoft's Azure cloud platform.
Expanding Collaboration
Coca-Cola, already engaged in a $250 million five-year deal with Microsoft since 2020, is expanding its utilization of Microsoft's cloud and business software offerings.
The new deal includes testing Microsoft's Copilot tools to enhance productivity within Coca-Cola's operations.
Enhancing Productivity
One key aspect of the partnership involves Coca-Cola's exploration of Copilot, an AI assistant designed to streamline tasks such as summarizing lengthy email discussions and creating business presentations.
Additionally, Coca-Cola will expand its adoption of Microsoft's Dynamics 365 software, which caters to sales professionals and competes with platforms like Salesforce.
Financial Breakdown
While the financial specifics of the $1.1 billion deal were not disclosed, the agreement encompasses investments in AI services and traditional cloud software, highlighting Coca-Cola's commitment to leveraging advanced technology to drive efficiency and innovation.
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